Search engines provide a means by which consumers can find what they are looking for online in the comfort of their own home or even on the go using a mobile device.
Studies show that less than 65% of search engine users don't go past the first page of search results after having performed an online search. In other words, it is vital to your business' online presence to be on page one and, ideally, in the top 3 positions.
Now the question is, "How do I get there?". Well the owners of various search engines give basic advice on how to achieve top rankings and much can be done on your own to improve your website's posistioning, however, there are so many factors and variables that go into search engine results that it is often benefecial to employ an SEO company or search engine marketing firm.
Are you now curious about how search engines work? If you are a company who has a great looking website but are not selling your products and services as you think you should be, you may be more than curious.